Join the Reston Herndon Meeting Planners for our May Program: – a Simple Tool in a Complicated Industry
May 22, 2014

8:00 am - 8:30  am - Networking Breakfast
8:30 am - 10:00 am - Program


Bechtel Conference Center

ASCE Building

1801 Alexander Bell Drive

Reston, VA 20191

Program: – a Simple Tool in a Complicated Industry

Designed by meeting professionals, is a free search channel to conduct industry research online. The site contains a wealth of industry resources, contacts, tools and services.  To save time and money for busy planners, simple functionalities advance the pre-qualification process, allowing for direct engagement with chosen suppliers. This session will include the introduction of RFP OrganizationSM   - a free RFP distribution program that collects responses within deadline and displays them on a comparison chart.  Also, learn how to use video marketing to stimulate attendance. As a fun and educational resource, exciting contests will be reviewed with Stellar Tips for planners!

Our speaker: Katherine S. Markham, CHME,
Principal & Co-Founder
As principal & co-founder of, Ms. Markham is responsible for sales and marketing strategies as well as new business development.

Ms. Markham began her career in group sales with Marriott Hotels and Resorts in 1980. Since then, she has held leadership positions in sales and marketing, both on property and in national sales, for major hotel, convention bureau, and service provider sectors of the meetings industry. Some of her past employers include Renaissance Hotels, Radisson Hotels International, The Homestead Resort, Associated Luxury Hotels and Resorts, Inc., Park Terrace Hotel, Greater Milwaukee Convention & Visitors Bureau, and Expovision. She is also a Certified Hotel Marketing Executive (CHME).

Prior to launching in 2003, Ms. Markham was a Principal & Co-Founder of the Alliance Service Network, a national sales office and lead generation firm for service providers. This entrepreneurial step led to the evolution of   



Cost: Free

To Register, please visit

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