January 2019

Knowing Your Data: The Impact of Analytics
January 17, 2019

Program Sponsors

Thursday, January 17 | 8:00 AM - 10:00 AM 8:00 AM - 8:30 AM - Breakfast/Registration 8:30 AM - 10:00 AM - Program


Holiday Inn Washington Dulles

45425 Holiday Drive, Dulles, VA 20166

Data, charts and statistics land in your email box.  What next? Collecting and summarizing data from post-conference surveys, registration questions and demographic analysis of lists can be overwhelming and misleading. Join our panel of data analysts as they discuss what key data is influential and how to tie all the data points in all together to give you what you need to create meaningful attendee experiences, impactful trades shows and attractive marketing platforms. RV Industry Association will share their journey on how they wrangled data to improve their trade show. RV Industry Association will share their journey on how they wrangled data to improve their trade show.

Structured data from surveys and transactional databases are key components in creating an informative marketing strategy. According to Computer World magazine, however, unstructured information, such as open-ended responses to surveys, call center transcripts, textual notes in database records, and other open-ended information, might account for more than 70%–80% of all data in organizations, but is all too often not analyzed.  ORI will explore how analyzing ALL of the information available, structured and unstructured, and relating these two sets of data, can help optimize event/meeting planning and enhance outcomes for planners.

Bear Analytics will be highlighting how RV Industry Association (RVIA) is using data analytics to drive audience intelligence and using that to power an agile marketing approach for their relaunched event RVX. We will showcase the approach RVIA has taken on their data-driven journey and how a similar approach can be adapted to other event marketers, planners and organizers.


Association & Corporate PlannersPlanner - FREE
Planners employed by non-profit, association or corporate entities.

Independent/3rd Party/Meeting Management Planners- FREE
Planners employed by Independent/3rd party/Meeting Management Entities.

Industry Suppliers - Free*
Suppliers are required to invite/bring two planners to the event. Supplier registration will be limited and will open on January 3, 2019


RHMP Program Cancellation Policy: Our Educational/Networking Programs are free, thanks to our sponsors. Seating is limited, so don’t be a “no-show.” Should you need to cancel your registration, please email RHMP at rhmp@myassociationhq.com as soon as possible (no later than the Monday before the program) so that your seat can be given to another meeting professional. A no-show or frequent cancellation may result in the removal of your email to receive invitations for future programs.

Consent to Use of Photographic Images: Registration and attendance at RHMP educational programs constitutes an agreement by the registrant to RHMP's use and distribution (both now and in the future) of the registrant or attendee's image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities.


Vinnu Deshetty

Principal Planner

APEX Meetings & EVAreg.com


Eric Misic
VP, BD and Co-Founder, Bear Analytics

Jeremy Greene

Marketing Director, Trade Shows & Events

RV Industry Association

John Burnham

Director of Strategy and Insights


Jay Yeo

Data Analyst